If you have an online store that is doing well with a reasonable amount of conversion, you would want to make sure that you keep up to date with the updates that are released by your ecommerce software provider.
This is because we tend to feel comfortable with what we know without wanting to find out more on what’s happening out there.
As there’s a constant stream of improvement, patches and new apps being released in the market, merchants should also make an effort to know what will work with their buyers.
Because it is the consumers who are driving the market based on the type of hardware that they are using. With PC sales on the decline as more people switch to smartphones and tablets to do their day to day browsing, merchants need to stay on top of the game to ensure that their online stores are accessible on all tablet and smartphone sizes.
Consumers these days would like to make purchases fast as they do not want to waste time dealing with difficult technical issues. Making a purchase online should only take less than a minute at the most. Just compare it to buying something over the counter. Select your product, make the payment and tell them where to ship it to. That’s it!
Hence any of the best ecommerce software company out there will need to constantly provide relevant and timely updates to their merchants to keep them in the loop.
Take for example when Microsoft decided to stop providing technical support for their Windows XP software, they had to give ample time to users to make the necessary changes so as not to compromise any security issues that may occur.
And when they launched Windows 8, many people were hesitant to try it out as the interface looked completely new which they were unfamiliar with.
Here’s a short video on Windows 8 in case you want to find out how it works :
So it’s the same thing for these ecommerce software companies. They need to make sure that whatever new updates or features that they add to their ecommerce solution is properly documented with steps on how to use it.
If not, they will encounter a lot of annoyed merchants. Because merchants who want to try out the new features will not know how it works and they do not want to risk messing up their online stores in the process.
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