It’s easy to jump on the retargeting bandwagon since everyone is hot on doing it right now. However, not all websites may require it. Depending on the website function, it makes sense only if you’re selling products or services which you would want to remind customers that have visited your site in the hopes of offering a better deal to close the sale. So before you sign up for a website retargeting service, you may want to consider what are the best strategies to implement for your online business.
What Needs Improvement?
Perhaps your sales funnel isn’t as smooth hence customers are leaking out and not completing the checkout process. Put yourself in the shoes of a customer and experience what they would go through. Having a website retargeting provider to check and critique your website may give you some pointers on what needs improvement.
Do You Have Enough Data?
You won’t be able to make proper decisions if you don’t have enough data to crunch through. Are there any broken links or pages on your website which you are completely unaware of? Do you have a constant stream of traffic coming to your site and what’s the ratio compared to your sales? What are your best sellers and how are they bench marking against your competitors in terms of pricing? Where do visitors normally land on your site? Answers to these questions will give you an idea on what needs to be done for your site.
Is Your Retargeting Provider Offering Practical Retargeting Strategies?
In order to analyze your website and let you know what are the areas that need fixing or improvement, your retargeting provider will need proper data from your website. Because every website is different and unique in its own way, the retargeting strategies will definitely be different. Different strategies will be then be created to cater to each particular website. It’s not a one size fits.
Some of the strategies would include looking at your entire order history to study the trend of shoppers. Again this will only work if you have enough consistent sales and traffic to your site. Website retargeting strategies will not work well for new stores or those that don’t have much traffic. Because conversion rates will need to be monitored and compared before and after implementation of retargeting to measure improvement.
Clarify If Unsure
Before you say yes to any package or service, please make sure that you totally understand what are the service that will be provided and what the retargeting ads will look like. You do not want to end up scaring away customers if your ads appear all over the place spamming browsers.