Seasoned merchants who have been selling online will be excited to know that Retaily is currently offering free trial from now till end July 2015. The dynamic retargeting service which recently launched last week aims to help small and medium sized businesses to increase revenue.
So How Does It Work?
In a nutshell, Retaily will cookie visitors to a site and offer ads targeted to only specific visitors based on what they were looking at in the online store. Say for example if they went to a site selling shoes and browsed through some Nike sports shoes. If they didn’t make any purchase, then Retaily will show those same Nike sports shoes as dynamic retargeting ads to the same visitor when they are browsing elsewhere. These retargeting ads could appear on popular browsing sites such as CNN, Yahoo, etc.
Of course the seller will be able to decide the amount of discount or free shipping that they wish to offer these targeted visitors. The offers come in the form of specific ads that will be shown to that visitor based on their recent visit. Think of it as a form of reminder because there could be a tonne of factors on why visitors did not make any purchase from the site.
Perhaps they were rushing off to do an errand? Or they had to take care of some other urgent matters? Maybe shipping was too expensive? Or the product that they were interested to buy ran out of stock or the site did not have the size or color that they were looking for?
What Makes Retaily Different From The Rest?
Many retargeting and remarketing sites offer merchants the same thing. However, you’ll notice that most of these ads that are shown are very generic ads. They are mostly shown to promote the brand while others are able to show the product that visitors recently browsed. So what’s the difference between Retaily and the rest? Retaily is smart enough to measure not only what the visitor was looking at but is also able to decide which type of ad to show the visitor.
So it’s not just a blatant rerun of product ads. It’s purposeful dynamic retargeting ads. Added a few products to the cart but didn’t check out? Those same products appear with specific discount or offer only to that specific visitor.
Not everyone who visits the site will be targeted but only visitors who have spent a specific amount of time showing their interest.
What’s The Rundown?
I mean, if as a seller you’re going to be spending money on ads, you might as well spend it on visitors who are interested in your brand, products and services. And these are the customers who would have known and visited your site on top of spending some time there. With Retaily, you stand a better chance of helping these visitors close the deal and increase your revenue. Hence it’s a free bonus for online sellers to use Retai.ly for free from now until end July 2015. Check out the short video below to get an idea of what Retaily can do :